Run a portfolio without burning out.
Aqua is the operator surface above your roster. Multi-client architecture, plugin ecosystem, SOPs and kanbans and finances all in one shell. Bring your own clients; their data stays yours. The same platform you sell, you run on.
12 minutes · honest scoring · your data stays yours · niche pack default agency
The four levers that move an agency.
Every Health Check question and every recommended module is keyed to the four levers that decide whether an agency stays a service shop or becomes a real practice.
Position the agency, not the discipline.
Generic "marketing agency" loses every pitch. The right ten words make the right buyer call you.
Discovery call structure that books.
The frame that turns "send me a deck" into a signed scope without you doing speculative work.
Service productisation.
Surface what you actually deliver. Fixed scopes, fixed prices, fixed margins. Less negotiation; more delivery.
What Aqua replaces — for agencies.
The average agency runs 8+ disconnected tools across 10+ clients. Aqua collapses the stack and keeps each client's data clean.
- 📥 Helpscout / Front (per-client inboxes)
- 🗂 HubSpot / Pipedrive (per-client CRMs)
- 🪄 Webflow (per-client sites)
- 🎟 Memberstack (member portals)
- 🤝 PartnerStack (per-client referrals)
- 📣 Klaviyo + ActiveCampaign (email)
- 📋 Trello + Notion + Slack (delivery ops)
- 💷 QuickBooks per-client
- ◆ Aqua portal — per-client surfaces in one shell
- ◆ Plugin ecosystem — install only what each client needs
- ◆ Per-client billing, per-tool entitlement
Multi-client architecture from day one. Your clients see their portal; you see all of them.
Start with the Health Check →Founding agencies welcome.
We're shipping with the first cohort of agencies now — every one is co-authoring how the multi-client surfaces evolve. No fabricated logos. If you want a seat in that room, the door's open.
What you get
- Founder pricing locked for the cohort
- Direct line to the build team
- First call on every new agency add-on
- Your roster shapes the per-client portal
What we ask
- Honest feedback when something doesn't work
- Show up for the strategy review
- Onboard one client at a time — no Big Bang migrations
- An eventual real testimonial (when earned)